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‘Tis that time of year filled with joy and celebration, where the Christmas spirit mingles with the excitement of shopping, shaping modern traditions. As the streets get covered in snow, many people are turning to online shopping to check off their holiday lists. E-commerce is their favourite way to buy festive things. Building an e-commerce website and keeping your e-commerce store updated for festival time is crucial. The evolution of shopping trends during this season reflects a dynamic blend of convenience and celebration as shoppers seek unique gifts and memorable experiences.

Stepping into the world of online stores with Shopware, shop owners often face the common challenge of people leaving their shopping carts before completing a purchase. In 2023, the average abandonment rate stands at a staggering 69.23%, signifying that nearly 70% of shoppers who diligently add items to their carts refrain from completing the checkout process. Shoppers add things to their cart but then leave before finishing the checkout.  The reasons are varied, making it important for businesses to understand th...

By default, Shopware 6 only provides 2 cm elements to add videos to the shopping experience pages. They are Vimeo videos and YouTube videos. You can only add what is on YouTube or Vimeo to our site. So there is no provision to directly upload video and show it on the front end. In this blog, it discusses how to add custom-uploaded videos to the site. This blog assumes that you have the basic knowledge to develop cms blocks and elements. First, we need to create a custom CMS block

Introduction Currently, in Shopware it is not possible to provide customer-based prices or discounts for products using tags/categories. In this article, we will discuss how to provide a price based on the customer. To do customer-based price calculations that can't be met with Shopware's default options, we have to decorate the service ProductPriceCalculator. It comes with a “calculate” method, which you can decorate and customise. So you should have a basic understanding of service decoration in Shopware. We will be creating ...

Shopware is a powerful and versatile e-commerce platform that can help businesses of all sizes create successful online stores. With its flexible and scalable structure, Shopware is capable of meeting the demands of both large businesses and startups. Understanding the right Shopware 6 edition for your business is crucial to ensuring that your online store meets your specific needs and also keeps the costs in check.  This article helps you understand the features of Shopware Community Edition, Shopware Cloud Edition, and Shopware Enterpris...

Tapping into the potential of the digital age, having an e-commerce store powered by platforms like Shopware is like possessing a magic key to endless possibilities. It's not just a website; it's your ticket to growing your business, becoming an online store solution provider, and connecting with people around the world. With its easy access and useful technology, a Shopware-based e-commerce store makes it super simple for your business dreams to come true. In this blog, let us take you through the best features of Shopware 6 that make it an adaptive e-commerce ...

Progressive Web Apps (PWAs) have changed the way we shop online, blending the best features of web pages and mobile apps. As online shopping becomes more popular, PWAs are becoming a must-have for ecommerce businesses that want to give their customers a great shopping experience.  What are Progressive Web Apps? A progressive web app (PWA) is a type of mobile app that can be used through a web browser. PWAs combine the features of traditional web apps and mobile apps to provide a fast, reliable, and engaging user experience. PWAs are typically developed using JavaScript, HTML, and CSS....

In today's digital world, security is one of the most crucial factors for online businesses. A single security breach can have major consequences, resulting in financial losses, legal issues, and irreparable damage to customer trust. As evidenced by the 2022 data breach that exposed the personal information of over a billion Chinese citizens, Alibaba, one of the world's largest e-commerce companies, was not immune to these threats. This incident serves as a stark reminder that no business, regardless of its size or reputation, is vulnerable to cyberattacks. Online businesses need to adopt robust security measures to prot...

In the ever-evolving e-commerce landscape, staying ahead of the curve is crucial for businesses to thrive. Shopware, a leading open-source e-commerce platform, empowers businesses to create captivating online stores.  Analytics tools serve as invaluable companions for Shopware stores, providing a treasure trove of insights into customer behaviour, website performance, and marketing effectiveness. By harnessing the power of data, businesses can gain a deeper understanding of their target audience, identify areas for improvement, ...

In today's competitive digital world, customer experience (CX) has turned out as a  key player for e-commerce businesses. The steady rise of online shopping, especially during the COVID-19 pandemic, has further emphasized the importance of a seamless, positive CX. A store that prioritizes CX is more likely to retain existing customers, attract new ones, and gain repeat business. Shopware 6