How to Change Your Shopify Store Name (Without Breaking Anything)

Ever stared at your Shopify store name thinking, “This just doesn’t fit anymore”?

Maybe your business has evolved, or perhaps you’ve realized that “MyAwesomeTShirts2023” wasn’t the timeless brand you imagined it would be.

Don’t worry! We have guided dozens of merchants through name changes and can assure you that changing your Shopify store name is actually pretty simple.

But there are some important nuances to understand.

What Your “Store Name” Means in Shopify

Before we dive into the how-to, let’s clear up what we’re actually changing when we talk about your “store name” in Shopify.

In the Shopify ecosystem, you’re actually dealing with three different types of names:

Your store name is primarily an internal identifier, but it does show up in customer emails and receipts.

Your domain name (yourbrand.com) is entirely separate and requires a different process to change.

How to Change Shopify Store Name in Admin

Ready to make the change? Here’s how to update your Shopify store name in just a few clicks:

Step-by-Step Guide

1. Log in to your Shopify admin dashboard
   
2. Click on “Settings” in the bottom left corner
   
3. Select “Store details” from the menu
   
4. Find the “Store name” field at the top
   
5. Type your new store name
   
6. Click “Save” at the top or bottom of the page
   
7. Refresh your browser to see the change take effect

That’s it! Your store name has been updated throughout your Shopify admin and in customer communications.

Will Changing the Store Name Affect Anything?

The good news is that changing your store name is one of the most straightforward changes you can make in Shopify. Here’s what will and won’t be affected:

What WILL change:

• The name displayed in your Shopify admin
• The name shown in the order confirmation emails
• Your brand name on receipts and invoices
• The sender’s name in email notifications (if you haven’t customized it)

What WON’T change:

• Your domain name (yourstore.com)
• Your myshopify.com domain (yourstore.myshopify.com)
• Product URLs or permalinks
• Your store’s SEO rankings
• App connections or integrations

How to Change Your Shopify Domain Name (If Needed)

If you want to go further and change your current website address (domain name), that’s a separate process:

1. Purchase a new domain (through Shopify or another provider)
   
2. Go to Settings → Domains in your Shopify admin
   
3. Connect your new domain (Add domain button)
   
4. Set it as your primary domain
   
5. Set up 301 redirects from your old domain (Shopify handles this automatically if both domains are managed through Shopify)

Can You Change the Shopify “.myshopify.com” Subdomain?

Here’s where we hit the one limitation in Shopify’s name-changing flexibility. The answer is no, you cannot change your original myshopify.com URL after store creation.

For example, if your store was created as “coolshirts.myshopify.com,” that specific myshopify address cannot be changed, even if you change your store name and primary domain.

Why does this matter? It doesn’t for most store owners, since:

• Customers rarely see your myshopify domain if you use a custom domain
• It has no impact on SEO if you use a custom domain
• It’s only used as a fallback if your main domain has issues

However, if the myshopify URL is critical to your brand, the only solution is to create a new Shopify store and migrate your content. This is a much bigger undertaking!

Rebranding Your Store? Here’s What Else to Update

If you’re changing your store name as part of a larger rebrand, don’t forget these important elements:

1. Update your logo and favicon in Theme settings
2. Edit your email templates with new branding
3. Change social media handles and bios
4. Update Google Search Console and Analytics properties
5. Revise your legal pages (Terms, Privacy Policy, etc.)
6. Inform existing customers about your rebrand

We helped a client rebrand from “GreenGardens” to “Urban Oasis,” and we created a special pop-up for returning visitors explaining the change. The result? Zero customer confusion and actually a 12% boost in conversions from the refreshed brand image!

Renaming Done Right

Changing your Shopify store name is a simple process that takes less than two minutes, but understanding the difference between your store name, brand, and domain will save you confusion.

Remember these key points:

• Store name changes affect the admin and communications
• Domain changes are separate and need additional steps
• The myshopify.com subdomain cannot be changed

Whether you’re doing a minor tweak or complete rebrand, these steps ensure your customers experience a seamless transition.