Abandoned Cart and Email Follow-Ups – Increase CRO

Boost your conversion rate by sending reminder emails to customers to recover their abandoned carts. Use email templates for better marketing content and set the frequency of emails.

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Key Features

Easy to install and configure
Track Abandoned Cart Orders
20% more conversion with user and cart item visibility
Built-in persistent cart feature & Free updates for upcoming features
Includes an unsubscribe button for email opt-outs.

About the Extension

We strongly recommend disabling the admin worker and configuring the CLI worker if you use the hourly notification interval, available starting with plugin versions 4.0.4 and 3.0.7. Please refer to the official documentation for details.

How often do your customers abandon their shopping cart?

According to surveys, the average abandonment rate for sales is 70 percent and for purchases is 30 percent. This means that online shopping also has a high abandonment rate, with customers abandoning their shopping carts with products without completing the order for various reasons, such as:

You are thinking about a different product
You want to look around and compare other online shops
Distractions during the ordering process
Bad network, etc.

Customers rarely return to abandoned shopping carts and complete their order. In the case of Shopware, there’s also no persistent shopping cart, making it difficult for users to find the product they’ve viewed.How abandoned cart notifications help solve the problem and increase conversionsPersistent Cart feature for easy shoppingCustomers can return to their shopping cart even after logging out. This eliminates the hassle of re-adding products, improving the shopping experience and increasing conversion rates.Detailed data for better marketingThe plugin provides a comprehensive list of users who have abandoned their shopping carts, as well as detailed insights into the items they left behind. With this information, store owners can develop targeted marketing strategies to recapture customers and close the sale.Flexible and non-intrusive reminder functionsYou can configure custom intervals for sending reminder emails to ensure they’re friendly and non-intrusive. For example, if you choose an interval like 2, 5, 15, reminders will be sent on the 2nd, 5th, and 15th day after the cart abandonment, after which they will automatically stop.Different email templates can be configured for the notification emails sent at each interval. Store owners can also send just a single reminder if they wish.Customizable email templatesThe email template is fully customizable, allowing shop owners to use engaging subject lines and personalized content. You can include:

A list of discontinued products.
A direct link to complete the purchase.
Discount voucher codes as an incentive for customers.
Impact on conversions

The business owner can set up coupon codes and send them through these emails to help customers make their decision. This can increase the conversion rate by 20% and thus increase sales by 20%—which is remarkable.

How does it work?

A customer adds items to their shopping cart but abandons it before checking out.The plugin tracks the abandoned shopping cart and saves the customer data.After the set interval (e.g. 2, 5, 15 days) a friendly reminder email will be sent.The customer clicks on the link in the email and can easily continue shopping.You recover lost sales and increase your revenue!Here is a video demonstration – https://www.youtube.com/watch?v=do3kWIQk8G4

Where can I find suitable extensions for Shopware 6 or Shopware 5?

You can easily find the right extensions for you using the slider at the top of our store. There you can switch back and forth between Shopware 6 and Shopware 5.

Why is the header area of the shop yellow and displays the message "Shop not compatible"?

We want to make it as easy as possible for you to find the right extensions for your shop. That's why the header of our shop shows you a general compatibility with the selected Shopware generation (Shopware 6 and Shopware 5). For example, if you are looking for an extension for your Shopware 5 shop, you will receive a hint in the header as long as you have selected Shopware 6 in the upper left area with a selected Shopware 5 shop. The same happens, of course, if you have selected a Shopware 6 shop and are in the Shopware 5 area.

How can I select the right shop for which I am looking for an extension?

To do this, you must first log in in the top right-hand area of the shop. After logging in, you can use the drop-down menu to select the right constellation for you from your companies and shops and search for extensions in the store.