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E-commerce Product Configurator Development

Make Complex Products Easier to Buy

We build product configurators into your online store. Your options, your compatibility rules, your pricing. Customers choose the right product themselves, and every configuration that reaches your team is valid and ready to quote.

See it With Your Own Products


    Know Your Customers

    Where Do Shoppers Get Stuck?

    Too many products to choose from

    A large catalogue gives customers more to compare, not more clarity. They browse, compare, and leave without deciding.

    Too many options to work through

    Size, fabric, colour, finish, accessories. Each choice affects the next, and customers cannot tell which combinations actually work together.

    Customers know what they need, not which product it is

    Someone looking for a sofa that fits a narrow room does not know which model and width to pick. Your product pages assume they do.

    Product information sits in different places

    Specifications on the product page, measurements in a PDF, answers in the FAQ. Customers have to put it together themselves.

    The journey ends with a consultation request

    When the choice gets complicated, your site asks customers to book a call. Some do. Most leave, and your team spends time answering questions a configurator could handle.

    OUR Solutions

    Build the Right Product Configurator for Your Store

    01

    Product Configurator

    Customers build the product step by step, choosing sizes, materials, colours, finishes and accessories. Compatibility rules are built in, so only valid combinations can be selected and the price updates as they go. The finished configuration is accurate by default.

    02

    Configurator Rebuild

    If your configurator is slow, hard to follow, or struggles under the number of options you offer, we rebuild it. We keep the product logic you already have and fix how it performs and how customers move through it.

    03

    Complex Product Configuration

    When products have hundreds of options and dependencies, keeping every combination valid becomes difficult. We build configuration rules that handle complex product relationships, helping customers select compatible options without errors.

    Process

    How We Build Your Configurator

    We map your product rules

    We go through your catalogue, options, dependencies and pricing to understand which combinations are valid and how they are priced.

    We design the customer journey

    We agree on the steps a customer moves through, what they are asked at each one, and what they see as they configure.

    We build it into your store

    The configurator is developed on your platform and connected to your catalogue, pricing and the systems already running.

    We test with your real products

    We validate configurations against your own product range with your team before launch, then refine based on how customers use it.

    Customized Configurators

    Configurators for Every Purpose

    Rug and Flooring Configurator

    Size, shape, material, colour, and pattern, with made-to-measure handled as part of the journey.

    Sofa and Furniture Configurator

    Modules, orientation, fabrics, finishes, dimensions, armrests and feet, with pricing that updates as customers choose.

    Kitchen and Cabinet Configurator

    Layouts, cabinet types, doors, finishes, hardware and appliances, configured against the customer's measurements.

    Lighting Configurator

    Fittings, finishes, dimensions and compatibility between components across a large catalogue.

    Office Furniture Configurator

    Desks, storage and seating by size, finish and layout, output as a specification your team can quote from.

    Window Blinds and Shutters Configurator

    Configure width, height, fabric, colours, control options and mounting types, with measurements and product compatibility.

    Case Studies

    Shopware
    Shopware

    FilmPal: Shopware 6 Migration, Redesign & Configurator Development

    A Shopware migration with store redesign and custom product configurators.

    READ THE CASE STUDY
    Custom development
    Custom development

    Custom Sofa Beds & Couches: German Furniture Online Store

    Built a custom Shopware 6 product configurator for a German furniture brand, enabling easy sofa customisation.

    READ THE CASE STUDY
    Shopware
    Shopware

    Custom Shopware 6 Storefront for HxB

    Built a Shopware 6 product configurator for HxB a blinds retailer, enabling customers to customise styles and colours with real-time ...

    READ THE CASE STUDY

    FAQs

    What is a product configurator?

    A product configurator lets customers choose the options that make up a product, such as size, material, colour, finish and accessories, and see a valid result with the correct price.

    What results can we expect from a product configurator?

    Industry benchmarks suggest up to 27% higher purchase likelihood, a conversion uplift of up to 40%, an increase in average order value of 20 to 35% as customers explore upgrades and add-ons, and up to 40% fewer returns.

    Can you work with our existing configurator?

    Yes. We rebuild configurators that have become slow or hard to use, and we can add a conversational layer to a configurator, planner, or selector you already run, keeping your existing rules and pricing in place.

    Why do we need a configurator?

    A configurator simply aims to reduce the friction of selecting a complex product.

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      What's your challenge? Let's talk!

      I'm Aneesh Sreedharan, CEO of 2Hats Logic. Tell us about your goals, and I'll personally review your message to see how we can help you achieve them.