Blogs of generation-z-shopping-behavior

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WHO IS GENERATION Z AND HOW WOULD THEY PREFER TO SHOP?

WHO IS GENERATION Z AND HOW WOULD THEY PREFER TO SHOP?

The period 1997-2012 marks the birth of Generation Z preceded by Generation X(1965-1980) and Generation Y(1981-1996). On the technological front, Generation X grew up in the shadow of the computer revolution. It was Generation Y that saw the explosion of the Internet, whose scope into the lives of people continues to grow each passing day. Generation Z is the first generation to have had access to all these things and more, right from when they were born. Born into the zenith of technological advancement, they cannot think of life without smartphones, high-speed internet, on-demand entertainment, and social media. Although its too early to comment on the behavior of Generation Z, ongoing research shows that these technological ...

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